About Us

Welcome to Indianness

At Indianness, we believe that elegance shouldn’t come with a heavy price tag. We’re an imitation jewellery brand with a passion for blending luxury, style, and affordability—so every woman can feel confident, radiant, and uniquely herself.

Each piece in our collection is handpicked and imported, crafted to bring you the richness of fine jewellery without the steep cost. Our jewellery is anti-tarnish, exquisite in design, and made to last—so you can shine, day after day, without compromise.

But Indianness is more than just jewellery. It’s a feeling. A celebration of identity. A bridge between heritage and modernity. We want to be part of your everyday story—whether it’s a festive occasion, a workday, or a quiet moment of self-love.

We’re here to redefine imitation jewellery—not as a second choice, but as a first love.
Thank you for letting us be a part of your journey. Let’s grow, glow, and express our Indianness together.

With love,
Team Indianness